Here I'm going to show and tell just how I'm ranking for a marketing keyword: 'Copywriting Belfast'.

There are a few ways that you can strike a balance between quality content that engages with your audience:

1. Write incredibly engaging content that appeals to your audience that contains a few choice keywords and hope that it gets shared to increase the number of views.

2. Write content that is peppered with keywords of your choice in a 'shoe-horn' effect, in a way that isn't keyword stuffing so that you aren't penalised by Google.

One of the main keyword combinations that I'm attempting to rank for is: Belfast Copywriting.

According to my analysis, this specific search term receives 140 searches per month.

There are probably a portion of these searchers that have low user-intent, but in general 10 percent of these searches are probably people ready to hire a copywriter in Belfast.

One of the top result isn't a copywriter from Belfast. He doesn't even live in Northern Ireland! He's from London, and he's leveraging a number of cities to work as sales funnels for search intent. He's also been in the game a lot longer than me, so competition for the top spot is high. Where I can beat him is by constantly writing about copywriting, and yes, you've guessed it, Belfast.

I'm a copywriter. So the majority of my posts talk heavily about the keyword: Copywriting.

That's nailed, and I'll continue to write posts that talk about copywriting - making sure to use the two variables of the words (copywriting and copywriter).

I then need to write about Belfast. It's a city that I'm close to (geographically), I've worked in before for agencies, and I go to regularly. It's easy to write about - but here's where the content starts to move away from relevant quality. People landing on my website don't do so because they want to read about Belfast.

So to make the topics more relevant I've written posts such as: https://awcopy.com/belfast-website-copywriting/belfast-copywriting

This ties the two topics together and helps me to include the relevant keywords of Belfast and Copywriter.

Notice the URL too? I've structured it so that Google recognises it to see 2 x 'Copywriting' and 1 x Belfast.

Now look at my homepage. The URL doesn't give me anything to do with the keywords I want to rank for - which is fine. I'll probably in time choose a URL like: www.belfastwebsitecopywriting.com and then put a redirect onto this into my main website. It's a decent strategy for SEO and it's one of those things that 'I'll get around to'.

Where my homepage wins is in the header tags. These are known as H1 and H2 tags.

Google analyses your SEO (Search Engine Optimisation) in the following loose priority:

1. The URL of your website or web-pages.

2. The H1 and H2 tags.

3. The content of your website.

My homepage H1 header is: Belfast Copywriting;

My homepage H2 header is: Expert Copywriting Northern Ireland.

I'm on the money. I've also changed the URLs of pages such as 'about me' to mention the keywords I'm targeting too.

I've been too busy helping other companies rank in Google over myself through the years. So I only really started my own 'proper' SEO journey around a year ago. I was mainly servicing clients with website copywriting and landing page copywriting.

I've noticed significant improvements in my SERP (Search Engine Results Page) rankings for the aforementioned keywords, and it will slowly build.

One of my competitors for SEO Copywriter Belfast keyword isn't even a copywriter. The company think that they've hired a copywriter but their person is writer - not a proper copywriter. I don't mean to offend, hence the vagueness, but the person doesn't go into half of the product or brand research that I would, and just services small clients that don't realise how their SEO efforts are being scuppered with low-quality copywriting. Anyway....

If you haven't already clicked then I'm happy to spell it out. This post is keyword rich for 'Copywriting Belfast'. It's topically relevant because I've written it in the form of a case study.

It's just an example of how sometimes you can blend good-quality writing with keyword rich content that gives you that little bit more content to rank for.

The needle of Google doesn't move quickly when it comes to SEO. You need to constantly be blogging, posting, and adding more structure to your website.

I recommend that you post at least 10 x 500 word posts to get you started. Not only will this help you find a good workflow as to how to post, but it helps you jump in with both feet and get some keywords out there.

I use a complicated keyword analysis that shows me how my posts will perform and how to make improvements, but I recommend using this website: https://www.seoreviewtools.com/keyword-density-checker/?text-input

This website will tell you if you've stuffed too many keywords into your text. I've gone off of the scale before when writing about Ecommerce. It's a topic that obviously includes the word 'ecommerce' a lot, so it's inevitable that you'll mention that specific word.

Don't get too caught up in it. If you're bootstrapping your efforts into SEO then just keep at it - if you can't afford an expert in the early stages (my starting price is a fixed contract at £400 per month) then just jump into your projects. At a later date someone like me can scale down what isn't working for you and help you properly analyse the data.

And...don't forget to mention your keywords in your closing paragraph - it's an easy little win to finish your piece off with. If I'm working with a company from Belfast.

Want to save yourself a headache and hire a Belfast Copywriter with proven results? Just claim your free discovery session here and let’s get to the bottom of how I can help your business to grow.

Keep hustling,

Keep copywriting!

Thanks for reading,

Adam