Belfast Copywriting
Expert Copywriting Northern Ireland
Increase sales.
Improve SEO.
Build your brand.
I increase your conversions and sales through SEO-focussed and marketing-centered brand development and expert copywriting
Strategy, skill and experience to:
Formulate the right tone of voice;
Improve your Search Engine Optimisation (SEO) ranking;
Push your business forward.
Expertly Crafted
Writing words without prior careful analysis doesn’t do your business justice.
If you want a clear message that tells your audience exactly how they can benefit from your product or service then it starts with the planning and concepting process that only an established, professional and capable Belfast copywriter can provide.
How I can help
Website Copywriting
Reinforce your brand and stand out from your competitors. Impactful, SEO-centered writing that converts viewers into customers
Email Copywriting
Forget trashy sales junk that doesn't get read. Create personal, deep and connective emails that put your message across properly
Advertisement Copywriting
Digital or print - social media or banners. Grab attention and hold it. Seize every opportunity and craft the perfect funnel
Recent Projects
Severnwellness
Brand discovery workshop;
Facebook advertisement copywriting;
Newsletter copywriting;
SEO content copywriting
Forestside House
SEO website copywriting;
Product description copywriting;
Email re-targeting copywriting;
Blog post copywriting
Nick Gray
Brand discovery workshop;
Social branding copywriting;
Website copywriting;
Client-pitch creation
What is Copywriting?
Copywriting is marketing or advertising writing: writing that is designed to sell or to persuade. “Copy” is the words that make up that writing, and copywriters are the ones who write that copy.
What is SEO Copywriting?
Want to be at the top of Google?
It all starts with my SEO analysis package where I use premium tools and experience to analyse exactly how to attract more visitors to your website.
Keyword analysis
Short & Long keyword exploration
Header keyword insertion
Engaging copy to reduce bounce rates
Content strategy (short term & long term)
Backlink content
Video scripts
Technical ‘backend’ SEO
SEO development is your first step to gaining more customers.
It's an area easily overlooked by growing brands, until the competition dwarfs them.
Words with a purpose
Whether a service or product, your brand needs to speak directly to each customer. You’ll get the right words, in the right way, through a formulated creative process that is proven to generate results.
Inform and instruct your customers
Don’t know your creative brief from your sub-headers and CTAs? No problem. I don’t know how to fix my plumbing, so I hire a specialist.
My website copywriting process
Partnering with your business to get the right results through in-depth discovery and analysis
Copywriting project outline
At first we need to explore the parameters of each project.
What are the deliverables?
Will I be working with a designer or other specialists, and what are the deadlines?
What are we selling and why is having the right copywriter important to you?
Discovery
Here’s where I dig deep into the objectives of your marketing collateral.
How are you delivering your message?
What does it need to do?
Audience
Critical to any marketing effort, the messaging (copywriting) needs to speak to your audience.
I don’t write to an 8 year old Roblox gamer the same way I write for to a Belfast bar manager.
Objective
What’s the call-to-action?
Just a ‘simple’ click?
Sign up to your email newsletter?
Part with large amounts of their hard earned money?
Who are you?
What is your business about?
Are you trusted?
Known?
Totally new to your market?
What are we selling?
We’re always selling, informing or persuading.
What’s the product?
How is it used?
How is it stocked?
Why do people need this product in their lives?
These are just some of the initial stages that I follow before writing copy.
I’ll also be asking:
Why do you need a copywriter exactly?
Which industry do you parallel that you’ve never considered before?
Who is your competition and why are you different?
I need to know who you are as a brand - what archetypes are we fitting into and how does this affect how we interact with your audience?
Don’t know your brand archetypes….no problem. I can also provide you with my brand discovery workshop - by the end of which you’ll have a clearer understanding of exactly where you brand is heading and why.
Sometimes you need an external partner to help you to see where you need to be and achieve your business goals.
What SEO keywords are we targeting as part of your wider campaign?
Don’t have an SEO strategy? No problem, I provide an SEO workshop that will provide you with roughly 2 years worth of content planning and keyword targeting.
Only then will I be able to put pen to paper and craft exactly the right copy to inform, sell, or persuade your audience that your product or service is exactly what they need to experience such amazing benefits…
Think that’s it? Think again.
No great copy was ever published as a first draft.
Through careful review we’ll place and test copy until it’s evolved into exactly what you need.
That’s the difference between me and the competition.
With me you’re bringing a brand-focussed, business-centred partner on board to help you reach your goals, not just a copywriter.
Every great venture started with an idea. Let’s develop yours.
📧 adam@awcopy.com
📱 07896694294
The Belfast Copywriter
Belfast, Northern Ireland, Ireland and beyond