I’m a copywriter. I write.

Here’s a list of all of my thoughts, advice and general information-dumps on all things marketing, SEO, and copywriting. Feel free to leave comments or reach out to me for guest posts.

Featured
What is 'discovery' in a copywriting or marketing Project?
What is 'discovery' in a copywriting or marketing Project?

Here I discuss the best way to start a copywriting project and how this can help you achieve your business goals

A Guide To Search Engine Optimisation (SEO)
A Guide To Search Engine Optimisation (SEO)

A guide to Search Engine Optimisation when it comes to website and mobile application development

How I rank for the keyword: Copywriting Belfast
How I rank for the keyword: Copywriting Belfast
Direct Response Marketing - what is it and why is it important?
Direct Response Marketing - what is it and why is it important?
How to Copywrite a landing page for success
How to Copywrite a landing page for success

Think successful landing pages are just scraped together?

They’re a product of tried and tested methods. Read on for more information about how to make your next landing page a great one.

Long form VS short form blog post copywriting to boost your SEO
Long form VS short form blog post copywriting to boost your SEO

From 500 words up to 2500 words - just how many words does it take for Google to notice you, and how long should your blog posts be?

What is technical SEO?
What is technical SEO?

Need to know more about the ‘dark art’ of Techinical SEO and how it can improve your digital footprint?

In this post I’ll dive into the fundamentals of how to rank high in Google and improve your sales, conversions and profits.

How writing can help your Search Engine Optimisation (SEO) strategy
How writing can help your Search Engine Optimisation (SEO) strategy

The businesses that are writing, are winning. It’s the difference between being on the first page of Google, and never being seen by potential customers.

But what exactly should you be writing about and how does this affect your digital footprint?

Read on to find out more.

How much should you pay a copywriter for copywriting services?
How much should you pay a copywriter for copywriting services?
What does your website copywriting actually mean to your brand?
What does your website copywriting actually mean to your brand?
How to write sales copy for your website
How to write sales copy for your website
How to write a profile for a dating website
How to write a profile for a dating website

Want to meet the right person? Your words can sell your persona in just the right way, and it’s more like marketing yourself than you think.

Why I don’t read or write fiction
Why I don’t read or write fiction
Plan your words before you start copywriting
Plan your words before you start copywriting
How long should a copywriting project take?
How long should a copywriting project take?
How to be a good client to your copywriter or creative
How to be a good client to your copywriter or creative

Copywriting projects are two-way streets that can have their complications.

With this short guide you can get it right first time and you’ll be off to the races.

How to write great content for your website
How to write great content for your website
Belfast Copywriting - how to find a good copywriter in our wee city
Belfast Copywriting - how to find a good copywriter in our wee city

How to find a good copywriter in our wee city

Not all copywriters are equal
Not all copywriters are equal
Where design meets copywriting
Where design meets copywriting

The overlap between design and copy and how this can generate incredible results for a client