How writing can help your Search Engine Optimisation (SEO) strategy
If you're not writing, you’re not growing organically
When it comes to online marketing and running a business, most people will focus on things like social media, website design and PPC campaigns.
Whilst all of these are important, one element that is often overlooked is search engine optimisation (SEO).
SEO is the process of improving the visibility of a website or web page in search engines.
The higher your website appears in the search engine results pages (SERPs), the more likely you are to receive traffic from potential customers.
Convert these customers and you're going to improve your profits.
Simple.
In this blog post, I'll explore why SEO is important to your business and how writing content can help improve your search engine rankings.
One of the main reasons why SEO is so important is because it can help to improve your website’s organic traffic.
Organic traffic is the traffic that you receive from people who find your website through a search engine, without paying for advertising.
This can have a 2-fold improvement to your accounts - firstly it improves your organic customer base for conversion into paying customers.
Secondly, it reduces your advertisement spend through PPC, Google Ads, or whichever platform you're using to promote your business.
In order to receive organic traffic, your website needs to be visible in the SERPs.
This is where SEO comes in.
By improving your website’s SEO, you can increase your chances of appearing higher up in the SERPs, which will lead to more organic traffic.
How important…? Very!
One of the best ways to improve your website’s SEO is by writing high-quality, keyword-rich content.
Content is a key factor in SEO as it helps to show search engines what your website is about.
When it comes to SEO, content is king.
By writing blog posts that are optimised for certain keywords, you can improve your chances of ranking higher in the SERPs for those keywords.
So if you're an IT consultancy in a specific field, then you need to be writing about your field and Google will start to recognise you as an expert, improving your organic rankings.
The more relevant and informative your content is, the higher your website will rank for relevant keywords.
Not only this, but high-quality content will also help to engage and convert your website visitors into customers.
It is important to remember that when writing content for your website, you should always write for your audience first and foremost - even Google can tell if you’re writing drivel for the sake of it.
Your content should be engaging, informative and relevant to what they are looking for.
When people search for something on a search engine, they are normally looking for information or answers to their questions.
By writing content that is relevant to what people are searching for, you can engage with your target audience and provide them with the information they are looking for.
I’ve written on planning your copy before you copywrite in this post.
This means website visitors will stay on your site for longer, and not just ‘bounce’ off of it onto the next attention-grabbing site/advertisement with fantastic copywriting.
Google will see that you have content worth engaging with.
This will not only help to improve your SEO, but it will also help to build trust and credibility with your audience and establish you as an expert.
If you want to improve your website’s organic traffic and engage with your target audience, then you need to make sure that you are focusing on SEO.
Writing quality content is one of the best ways to improve your SEO and ensure that your website is visible in the SERPs.
If you’re not sure where to start, then I offer a website audit with a content road map for how to improve your rankings by creating content that is both informative and optimised for the search engines.
There's a lot more to SEO than writing content.
Keyword research, headers, meta-tags and much more form the basis of your SEO.
Yes, I can help you with this, but if you haven't optimised your website to rank well on Google then SEO can feel like an uphill battle to start with, and the amount of work required to get you on track can be overwhelming.
SEO is about winning
In my opinion, organic SEO is the way forward.
The companies that have embraced SEO for the last few years are the ones that are winning on Google.
If you're not on the first page of Google, you might as well not be there at all.
Want to know more about SEO and what this can mean for your business? Just contact me for more information and I’ll be happy to guide you.
Thanks,
Adam White