Sector: IT
Services: WEBSITE CONCEPTING | WEBSITE COPYWRITING |
MARKETING PROPOSITION
Tag lines developed:
Homepage:
‘Protecting your business’
Recruitment page:
‘Leadership to match your ambition’
Cyber Security Consultancy Nicolson Bray decided it was time to update their website for a marketing push.
The company services FTSE 100 companies and wanted to expand their offering to SMEs. With expansive experience in the industry, Nicolson Bray consultants offer something that most Cyber Security companies don’t.
It was my job to take their value proposition and turn it into a clear message that CTOS, CFOs and CEOs would quickly and easily understand, without sounding like a primary school teacher reading a book to the class.
Brief: Create website copy that succinctly shows the value proposition and services that the consultancy provides.
Brand: Nicolson Bray is a leading Cyber Security consultancy serving top London-based tech companies.
Audience: Mostly male; CTOs, CFOs, and CEOs of Tech companies. A
ware of the need for Cyber Security consultation but may not understand the difference that this consultancy brings and the advantages that this has on operational output. The audience is fearful of Cyber attacks which can greatly impact their industry and reputation. They are busy people, needing succinct information in a timely manner whilst maintaining professionalism.
Language: Vocabulary can include technical terms that C-suite executives are aware of. Language can become more technical further into the buying process to appeal to CTOs and show proficiency.
Concept Before Content.
Nicolson Bray needed a whole new way of communicating, so I concepted the website along a uniform structure that slowly leads the reader from macro-information into technical language.
The homepage gives the company overview and value proposition. The about us page gives the founder an opportunity to voice his passion and the services pages follow a benefit-led structure to move the reader to a call-to-action.
